Follow up on ConquerYourNiche Forum
Just wanted to add a bit to my post yesterday in regards to the new Russel Brunson forum - ConquerYourNiche.com.
The forum is a new viral marketing idea. As a concept for viral marketing, for the forum owner - it is an amazing new idea. The launch was done fairly low key, but picked up huge momentum as people jumped on the idea of passing it on and getting people to sign up below them (and the opportunity of more points and cash if they upgrade).
As a forum itself, it has lots of members, and huge activity for such a new forum. Also from reading quite a few posts, the quality of information is quite good. I do have concerns that you may see 'post stuffing' as people try to get points by adding low quality posts. Hopefully the moderators will keep that in check somehow. Time will tell on the long term value of the forum as a source of networking and information.
And finally, the forum as an advertising venue. Here is - in my humble opinion - where it falls short. I have read statistics (although I cannot quote where at this time) that shows advertising on forums has an extremely low click-thru ratio. My own personal observation is that when I am at a forum, I am there to read the posts, not the ads. In fact, many times I do not even notice the ads on many forums.
The ConquerYourNiche forum has 4 ads above the fold, just below the header, and 4 ads below the fold at the bottom of the page. For each credit you accumulate, you get to have your ad exposed to someone viewing the site. I would think the click-thru rate on the bottom 4 ads would be neglible. The click thru rate on the top ads would be somewhat better, but as you have to scroll to read posts, these would very quickly be off your screen. Possibly between post ads may be a better solution.
I would therefore not recommending upgrading. There is no accountability of when and how many times your ad is shown. There is no direct way to measure results or split test accurately. Also the target market is limited to Internet Marketing.
Perhaps with refinement, I may change my opinion. It would also depend on how much you used the forum (as you get credits for posting and reading). Presently I am active on too many other forums to have the time to get active on this forum.
Jack
The forum is a new viral marketing idea. As a concept for viral marketing, for the forum owner - it is an amazing new idea. The launch was done fairly low key, but picked up huge momentum as people jumped on the idea of passing it on and getting people to sign up below them (and the opportunity of more points and cash if they upgrade).
As a forum itself, it has lots of members, and huge activity for such a new forum. Also from reading quite a few posts, the quality of information is quite good. I do have concerns that you may see 'post stuffing' as people try to get points by adding low quality posts. Hopefully the moderators will keep that in check somehow. Time will tell on the long term value of the forum as a source of networking and information.
And finally, the forum as an advertising venue. Here is - in my humble opinion - where it falls short. I have read statistics (although I cannot quote where at this time) that shows advertising on forums has an extremely low click-thru ratio. My own personal observation is that when I am at a forum, I am there to read the posts, not the ads. In fact, many times I do not even notice the ads on many forums.
The ConquerYourNiche forum has 4 ads above the fold, just below the header, and 4 ads below the fold at the bottom of the page. For each credit you accumulate, you get to have your ad exposed to someone viewing the site. I would think the click-thru rate on the bottom 4 ads would be neglible. The click thru rate on the top ads would be somewhat better, but as you have to scroll to read posts, these would very quickly be off your screen. Possibly between post ads may be a better solution.
I would therefore not recommending upgrading. There is no accountability of when and how many times your ad is shown. There is no direct way to measure results or split test accurately. Also the target market is limited to Internet Marketing.
Perhaps with refinement, I may change my opinion. It would also depend on how much you used the forum (as you get credits for posting and reading). Presently I am active on too many other forums to have the time to get active on this forum.
Jack
posted by Jackz at
8:35 AM
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